Apple Considers Third-Party AI Models for Siri Overhaul

Apple Inc. is in advanced talks with Anthropic and OpenAI to potentially replace its in-house AI models in Siri with third-party solutions. Internal evaluations suggest Apple's proprietary systems lag behind competitors like Claude and ChatGPT, prompting a strategic reassessment.

The shift follows management changes that transferred Siri oversight from AI chief John Giannandrea to software engineering head Craig Federighi and Vision Pro executive Mike Rockwell. Since March, Rockwell's team has rigorously tested external LLMs, with Anthropic's Claude emerging as the frontrunner.

Corporate development VP Adrian Perica has initiated negotiations with Anthropic, including discussions about customized model versions. This potential pivot underscores the fierce competition in generative AI, where Apple risks falling behind without leveraging cutting-edge external technology.